The Technology

Utilizing the best in Statistical and Machine Learning techniques to guide the data-driven future of Consumer Goods

Wide range of powerful tools to easily analyse and understand the important signals and KPIs.

Simulate potential strategies to test hypotheses.

Choose the winning actions with confidence.


Advise is a fully serviced enterprise data analytics solution for the Consumer Goods industry. It combines the latest in cloud-based micro-service enterprise application architecture, to offer a uniquely dynamic solution for your whole organisation.

Advises combines a clean intuitive and easy-to-use interface with rich visualisations powered by the latest and greatest techniques in data analytics.

In addition, Advise harnesses a range of both predictive, statistical-based, analytics, but also more advanced prescriptive, machine-learning and AI-based techniques, to explain insights and recommend next best actions.

Data Model

Unlike typical solutions, Advise comes with an out-of-the-box data model for Consumer Goods that is ready to house all of your products, EPOS, stores, distribution, availability, and field sales data.

A prominent feature of the data model is the One View compound capability, which can bring together data from disparate data sources to create a complete single view of the market.

Predictive Analytics
Lost Sales
Anomaly detection
Seasonally adjusted performance forecasting
Pricing Simulation
Prescriptive Analytics
Range Review
Price change recommendation
Promotional strategy recommendation
How does a deployment work?
  • Advise is offered as a SaaS enterprise web-based data analytics and visualisation platform.
  • Advise is cloud-based, secure, robust, available, and comes fully supported and maintained, with serviced data updates.
  • Advise has a no-limit seat policy because we believe that in order to be data-driven the output of data analytics should be available to all.
  • Advise is offered on a simple monthly licence basis. Initial configuration and launch typically takes less than 4 weeks.
    Next steps